Popular Korean Skincare: Start with The Face Shop

What The Face Shop is built on

The Face Shop is founded on rice water, grains, flowers, and oriental herbs — natural ingredients chosen for gentle, mild formulas meant to suit all skin types rather than one narrow routine. Instead of chasing whichever ingredient is trending, the brand has built its best-selling lines around one core active and stayed with it: rice water.

That consistency makes it easy to shop by concern. If your main issue is dull, uneven tone, the rice water serum is the place to start. If you're building out a daily cleansing routine, the Rice Water Bright cleansing lineup — wipes, foaming cleanser, cleansing oil, and a milk-to-jelly double cleanser — covers every step. This guide walks through all of it, using only products from The Face Shop’s Korean Skincare line.

The Face Shop's bestselling products at a glance

Product: Rice Water Ready Glowy Glazing Serum

Best suited to: Dull skin wanting a more luminous, hydrated finish

Known for / price: Rice water base for glow and hydration — $19.00

Product: Rice Water Bright Cleansing Facial Wipes

Best suited to: Normal, combination, oily, and dry skin wanting a quick makeup-removal step

Known for / price: Pre-soaked wipes with rice extract and rice bran oil — $12.00

Product: Rice Water Bright Foaming Cleanser

Best suited to: Normal, combination, oily, and dry skin, especially dull tone or rough texture

Known for / price: Vegan 3-in-1 cream-to-foam cleanser — $13.00

Product: Rice Water Bright Light Facial Cleansing Oil

Best suited to: Oily and combination skin needing makeup and SPF removal

Known for / price: Lightweight vegan oil with jojoba oil and rice water extract — $16.00

Product: Rice Water Bright Milk & Jelly Double Cleanser

Best suited to: Anyone wanting a faster double-cleanse routine

Known for / price: Dual-chamber with milky oil and gel cleanser formulas with Rice Active Complex™ — $23.00

Rice water brightening — for dull or uneven tone

Rice water is the ingredient The Face Shop is best known for, and the Rice Water Ready Glowy Glazing Serum ($19.00) is built entirely around it [1]. The formula is aimed at dull skin that wants hydration and a more luminous finish rather than a heavy corrective treatment — it leans on rice water's softening, brightening reputation and stays lightweight enough for daily layering.

This formula reflects The Face Shop's broader approach — natural ingredients and oriental herbs used in gentle, mild concentrations, so the brightening routine works as a daily step rather than an occasional treatment.

How to choose the right Face Shop product for your skin

Start with your main priority rather than the ingredient list alone. If hydration and an overall glow are what you're after, the Rice Water Ready Glowy Glazing Serum is the fit for dull, uneven-looking skin.

For the cleansing step, match the product to your routine: reach for the Rice Water Bright Cleansing Facial Wipes for a quick, no-rinse makeup removal, the Rice Water Bright Foaming Cleanser for an everyday second cleanse, the Rice Water Bright Light Facial Cleansing Oil when heavy makeup or SPF needs to come off first, and the Rice Water Bright Milk & Jelly Double Cleanser when you want both steps from a single product.

Because all five formulas are built on the same gentle, mild philosophy, they layer well together — many readers pair a cleanser from the Rice Water Bright lineup with the rice water serum for hydration and glow.

Where to start

The clearest way to shop The Face Shop is by concern, not trend — rice water for cleansing, glow, and hydration, all built on the brand's natural, oriental-herb-based approach to gentle, mild skincare for every skin type.

For full ingredient lists, current pricing, and official product details, visit The Face Shop's official product pages on lgbeauty.com.

Rice Water Bright cleansers — for daily makeup removal and double cleansing

The Rice Water Bright range extends the brand's signature ingredient into the cleansing step, so the same rice water benefits carry through a full routine, not just the brightening serums.

The Rice Water Bright Cleansing Facial Wipes ($12.00) are pre-soaked, rinse-free wipes built around rice extract and rice bran oil, formulated to cleanse, brighten, and remove makeup without stripping moisture — a gentle and mild option for normal, combination, oily, or dry skin [2].

The Rice Water Bright Foaming Cleanser ($13.00) is a vegan, 3-in-1 cream-to-foam formula that cleanses, brightens, and moisturizes in one step, aimed at dull skin tone and rough texture without disrupting the skin barrier [3].

The Rice Water Bright Light Facial Cleansing Oil ($16.00) pairs rice water extract with jojoba oil in a lightweight, rinse-off formula suited to oily and combination skin that needs makeup and SPF fully removed before a water-based cleanser [4].

The Rice Water Bright Milk & Jelly Double Cleanser ($23.00) combines a milky cleansing oil and a rice water jelly cleanser in one dual-chamber tube, built around the brand's Rice Active Complex™ for a faster, more convenient double-cleanse [5].

Together, these four products let readers double cleanse using only The Face Shop: an oil or wipe step to melt makeup and SPF, followed by the foaming cleanser or the jelly half of the double cleanser to finish.

References

Rice Water Ready Glowy Glazing Serum — https://lgbeauty.com/products/rice-water-ready-glowy-glazing-serum(opens in new window)
Rice Water Bright Cleansing Facial Wipes — https://lgbeauty.com/products/rice-water-bright-cleansing-facial-wipes(opens in new window)
Rice Water Bright Foaming Cleanser — https://lgbeauty.com/products/rice-water-bright-foaming-cleanser(opens in new window)
Rice Water Bright Light Facial Cleansing Oil — https://lgbeauty.com/products/rice-water-bright-light-facial-cleansing-oil(opens in new window)
Rice Water Bright Milk & Jelly Double Cleanser — https://lgbeauty.com/products/rice-water-bright-milk-jelly-double-cleanser(opens in new window)