Welcome to LG beauty

Discover a collection of innovative beauty and personal care brands from the cosmetics innovators at LG H&H

An assortment of LG Beauty products including skincare and hair care options.
belif logo with slogan on transparent background and black text.
Black Dr. Groot logo on transparent background.
Black Farm RX logo on White background.
Physiogel logo on transparent background and black text.
Reach POP logo with black letters on transparent background.
Black THE FACE SHOP logo on transparent background.

Our Mission

To make a difference in the lives of our customers with meaningful and mindful brands and products from world-class formulations to cruelty-free, clean beauty collections that deliver exactly what they promise.

A collage including pictures of a model with a slight smile, a bottle of belif moisturizing bomb toner, and a bottle of Physiogel product.

The Power of LG beauty

Backed by the legendary history and success of LG Electronics, LG beauty has become a vital part of people's daily lives and is continuously dedicated to enhancing their health and beauty.

Research. Innovation. Creativity.

LG beauty continually renews itself as a creative customer-centric beauty company producing a variety of innovative, best-selling products clinically tested and science driven for everyday use that deliver results you can see and feel.

LG beauty harnesses cutting-edge technologies as well as time-honored techniques to create award-winning, researched-backed beauty products that make a difference.

A collage banner including pictures of a Korean scientist using a dropper to remove a formulation from a bottle, old Korean product advertisements, and an exterior shot of the LG Beauty offices.