The Power of LG beauty
Backed by the legendary history and success of LG Electronics, LG beauty has become a vital part of people's daily lives and is continuously dedicated to enhancing their health and beauty.
Welcome to LG beauty
Discover a collection of innovative beauty and personal care brands from the cosmetics innovators at LG H&H
Our Mission
To make a difference in the lives of our customers with meaningful and mindful brands and products from world-class formulations to cruelty-free, clean beauty collections that deliver exactly what they promise.
75 years ago
Founded as a manufacturer of cosmetics, it soon grew to include other personal care products such as toothpaste, soap and much more.
1947
The first beauty cosmetic is launched—a popular face moisturizer called Lucky Cream. It is an instant bestseller.
Today
LG beauty has expanded to become Korea’s foremost name in cosmetics with a variety of brands designed to enhance its customers’ lifestyle and beauty goals.
Research. Innovation. Creativity.
LG beauty continually renews itself as a creative customer-centric beauty company producing a variety of innovative, best-selling products clinically tested and science driven for everyday use that deliver results you can see and feel.
LG beauty harnesses cutting-edge technologies as well as time-honored techniques to create award-winning, researched-backed beauty products that make a difference.
