Ready for Spring Power Pair 

Moisturizing SPF protection plus the antioxidant boost of vitamin C keeps skin stress-free, radiant and ready to enjoy spring sunshine! 

K-Beauty Curated for You

Clinically Proven to Reduce Redness in 30 Minutes*

Discover the #1 Korean derma-cosmetics brand taking the TikTok skincare community by storm.

*with Calming Relief Cream

Free Gifts on Us

belif in Our Community

Discover real beauty and real results with belif's transformative skincare. Join us to experience the magic firsthand!

K-Beauty Gifts for Mom 

Pamper her (or yourself!) with the latest in beauty innovation and time-honored ingredients. 

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Shaping the Face of Beauty

Founded over 75 years ago with the launch of its first facial cream, LG beauty has become a vital part of people’s daily lives by creating a variety of innovative brands and best-selling products that deliver results they can see and feel.

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