Introducing: belif Aqua Bomb Eye Gel
Explore the new lightweight gel that depuffs, cools and hydrates all around the eyes.
K-Beauty Curated for You
Step Into Summer Radiance
Nourish and protect with summer-ready skincare from belif, packed with hydrating and brightening ingredients that will take your natural glow up a notch.
LG beauty in Our Community
Discover real beauty and real results with our transformative skincare. Join us to experience the magic firsthand!
Featured Brands
belif
Combining time-trusted apothecary herbal traditions with modern skin science.
Dr. Groot
A leading derma hair care brand, developing proprietary technologies through over five decades of hair care research.
The Face Shop
A curated collection of innovative skincare solutions that harness the power of nature to give you your best-looking skin yet.
Shaping the Face of Beauty
Founded over 75 years ago with the launch of its first facial cream, LG beauty has become a vital part of people’s daily lives by creating a variety of innovative brands and best-selling products that deliver results they can see and feel.
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