Discover Deep Hydration
The belif Promise
belif is committed to becoming the most truthful skincare brand in the world. Pronounced as “belief,” the name reflects trust and a promise to deliver the highest quality ingredients, formulas and benefits to every customer. belif combines time-trusted apothecary herbal traditions with modern Korean skin science to provide the best care for skin. Honesty, simplicity and transparency are incorporated throughout all aspects of the brand.
It all started with Duncan Napier, Scotland’s preeminent herbalist. At a young age, he became an apprentice baker and started suffering from chronic cough brought about by flour dust.
In his pursuit to find a cure, he discovered his passion for herbs and joined the Edinburgh Botanical Society to create his famed cough syrup made from herbs and plants.
belif in Truth
belif uses only rare, carefully selected herbs that have been used since ancient times.
belif’s containers are simple, straightforward and science-driven.
belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances.
belif is a true herbal hydration collection. Honesty is its core value.
Shop All Products
Follow us on Instagram
Find us @belifusa