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Discover Deep Hydration

A diver on the bluish sea background swimming over the open jar of the belif True cream - Aqua bomb.
A bottle of belif protector tone up sunscreen sits beside a jar of belif true cream – aqua bomb

The belif Promise

belif is committed to becoming the most truthful skincare brand in the world. Pronounced as “belief,” the name reflects trust and a promise to deliver the highest quality ingredients, formulas and benefits to every customer. belif combines time-trusted apothecary herbal traditions with modern Korean skin science to provide the best care for skin. Honesty, simplicity and transparency are incorporated throughout all aspects of the brand.

Best Sellers

Award WinnerBest seller
A tube of belif Aqua Bomb Jelly Cleanser on a white background
Award WinnerBest seller
belif Holiday glow on the Go Holiday Travel Gift Set showing the gift box design and the 5 travel size products.
Moisturizing Eye Bomb 25ml
Best seller
A tube of belif Moisturizing Bomb Toner on a white background
Best seller
A jar of belif Aqua Bomb Sleeping Mask on a white background
Best seller
A cartoon drawing of Duncan Napier - a Scottish herbalist - whose formula of herbs is the base for belif products

Botanical Beginnings

It all started with Duncan Napier, Scotland’s preeminent herbalist. At a young age, he became an apprentice baker and started suffering from chronic cough brought about by flour dust.

In his pursuit to find a cure, he discovered his passion for herbs and joined the Edinburgh Botanical Society to create his famed cough syrup made from herbs and plants.

A bottle of the belif Moisturizing eye bomb with purple flowers on a blue background.

A Natural Success

Napier’s cough remedy became so successful that in May 1860, he opened his renowned apothecary in Edinburgh, Scotland, which still exists today, offering powerful natural remedies for various ailments to people around the world. 

Over a century and a half later, belif upholds Napier’s centuries-old legacy of using original herbal remedies and developing natural, clinically proven skincare for generations to come.

belif in Truth

True Ingredients
belif uses only rare, carefully selected herbs that have been used since ancient times
True Benefit
belif’s containers are simple, straightforward and science-driven
True Safety
belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances
True Timelessness
belif is a true herbal hydration collection. Honesty is its core value.

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