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believe in the skin you’re in 

belif embodies trusted Korean skin care for a truly hydrated glow. Rooted in our promise to deliver safe, quality ingredients via transparent formulas with visible results, we pride ourselves on clinically-tested skincare solutions that enable you to reveal your true radiance and believe in the skin you’re in.

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belif in Truth

True Ingredients
belif uses only rare, carefully selected herbs that have been used since ancient times
True Benefit
belif’s containers are simple, straightforward and science-driven
True Safety
belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances
True Timelessness
belif is a true herbal hydration collection. Honesty is its core value.

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