Discover Deep Hydration

The belif Promise
belif is committed to becoming the most truthful skincare brand in the world. Pronounced as “belief,” the name reflects trust and a promise to deliver the highest quality ingredients, formulas and benefits to every customer. belif combines time-trusted apothecary herbal traditions with modern Korean skin science to provide the best care for skin. Honesty, simplicity and transparency are incorporated throughout all aspects of the brand.
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belif in Truth
True Ingredients
belif uses only rare, carefully selected herbs that have been used since ancient times.
True Benefit
belif’s containers are simple, straightforward and science-driven.
True Safety
belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances.
True Timelessness
belif is a true herbal hydration collection. Honesty is its core value.
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