Discover Deep Hydration

A bottle of belif protector tone up sunscreen sits beside a jar of belif true cream – aqua bomb

The belif Promise

belif is committed to becoming the most truthful skincare brand in the world. Pronounced as “belief,” the name reflects trust and a promise to deliver the highest quality ingredients, formulas and benefits to every customer. belif combines time-trusted apothecary herbal traditions with modern Korean skin science to provide the best care for skin. Honesty, simplicity and transparency are incorporated throughout all aspects of the brand.

Best Sellers

A jar of belif The True Cream – Aqua Bomb 25ml on a white backgroundA light blue smear of belif The True Cream Aqua Bomb
A jar of belif Moisturizing Eye Bomb on a white backgroundA smear of light blue belif Moisturizing Eye Bomb
A tube of belif Aqua Bomb Jelly Cleanser on a white backgroundA swirl of belif Aqua Bomb Jelly Cleanser with frothy bubbles
A jar of belif The True Cream – Moisturizing Bomb 50mL on a white backgroundA white smear of belif The True Cream Moisturizing Bomb
A cartoon drawing of Duncan Napier - a Scottish herbalist - whose formula of herbs is the base for belif products

Botanical Beginnings

It all started with Duncan Napier, Scotland’s preeminent herbalist. At a young age, he became an apprentice baker and started suffering from chronic cough brought about by flour dust.

In his pursuit to find a cure, he discovered his passion for herbs and joined the Edinburgh Botanical Society to create his famed cough syrup made from herbs and plants.

belif in Truth

True Ingredients
belif uses only rare, carefully selected herbs that have been used since ancient times.

True Benefit
belif’s containers are simple, straightforward and science-driven.

True Safety

belif uses no synthetic preservatives, mineral oil, animal products, dyes or fragrances.

True Timelessness
belif is a true herbal hydration collection. Honesty is its core value.

Shop All Products

Follow us on Instagram

Find us @belifusa