Discover Something More
LG beauty brings you more than world-class beauty products, it also provides insightful information with our helpful shopping guides to make it easier for you to find what you’re looking for and maybe you’ll even discover something new along the way.
Award Winning Products
Shopping Guides
belif
Which belif moisturizer is right for you?
Check out our belif shopping guide and discover what your skin’s been thirsting for.
Dr. Groot
Want great hair? Get to the Groot of it!
Uniquely customized solutions that get to the root of the problem.
K-Beauty Gifts for Mom
Pamper her (or yourself!) with the latest in beauty innovation and time-honored ingredients.
Fast Results for a Visibly Whiter Smile
Explore our professional-quality teeth-whitening products made with safe ingredients that help provide gentler whitening and won’t damage or weaken the enamel.