Picks For You

Just for You

Try the best of K-beauty and discover the belif glow.

Beauty That Purrs

Experience a beauty that’s both soft and magical, like a kitten’s gentle purr. Radiate sweetness, charm, and elegance with every look you create!

Discover Something More

LG beauty brings you more than world-class beauty products, it also provides insightful information with our helpful shopping guides to make it easier for you to find what you’re looking for and maybe you’ll even discover something new along the way. 

A collection of LG Beauty Products from Dr. Groot, belif, and Physiogel.

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Model applying Dr. Groot Scalp Revitalizing Hair Thickening Roll-On Serum to nourish and revitalize the scalp for thicker hair growth, sticky formula with menthol for scalp revitalization

Sweet Beauty, Soft as Purrs

Discover cosmetics that make you feel as lovable and radiant as a kitten’s nuzzle. Sweetness meets charm, creating a look that’s irresistibly cute!

40% off Travel-Size Essentials

Get your favorite minis to go. Offer ends 1/16.